Countdown to The Essentials

The 101’s
The core
The go-to’s
The base camp
The ingredients
The daily default
The fundamentals
The outfit cure-alls
The pieces we put on no matter our mood, the weather, or how badly we don’t want to get dressed.
Get ready for THE ESSENTIALS.
Countdown to The Essentials 3
Sister & I are finally giving our favorite daily pieces – our ESSENTIALS – a permanent home in the online store.

So how did we decide what’s ESSENTIAL?

Well, running a business in NYC together has taught us a a lot about what’s NOT. For example:

Having a perfect “plan” (we didn’t).
Agonizing over which instagram filter to use.
Ever going to Time Square.
$12 lattes. (well…)
Boring jewelry.
Boring anything, really.
Looking “cool”. Because the craziest, happiest, most inspired version of yourself looks so much better.
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But after 8 years as business partners / identical-twins in crime, we’ve also gotten pretty good at focusing on what IS important; on those daily ESSENTIALS that keep us grounded and grateful for every crazy, jewelry-filled, 7am to 11pm NYC day.
Among them?Doing work we love, daily inspiration, and taking the subway to the office together every morning.
Time outside, time with friends, and time on the phone with our brother (Hi Alex!).
Good stories, good designs, and good food (Hello Barrio Chino margaritas).
Unique objects and products that elevate both their users and their makers.
Our significant others (No, they’re not twins. We also think that would’ve been cool).
A network of crazy-talented creative ladies who support and inspire us.
New art, new places, new ideas.
Homes that reflect our travels.Accessories that tell our stories. The ESSENTIALS are our go-to’s. They are pieces that tell our stories. And they are the pieces that we find ourselves wearing every day.Oh, and did we mention an oversized tote? Add that to the list too; right after air, water, and Crater Earrings!Stay tuned for more.
XX,
LF
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